If you have done your graduation and still not able to get the Job in your field then there are currently big opportunities to enter into an IT company.
If you want to enter into the IT field then SEO (also known as Search Engine Optimization) niche is the best option to choose.
In SEO, there is not a requirement for technical qualification. Arts and commerce background students did a great job in the SEO field and now they are working with top organizations.
SEO is a part of Digital Marketing, which is a combination of SEO, SMO, PPC, Email Marketing, Affiliate Marketing.
Majorly, SEO is divided into two parts – On-Page SEO and Off-Page SEO.
Here, I am sharing some SEO interview questions for beginners (freshers) to 4 years of experience candidate.
If you go through these questions before your interview then I bet you will be highly confident in your interview and nowadays interviewer 80% check your confidence.
Top SEO Interview Questions and Answers
Let’s discuss the top SEO interview questions and answers mostly asked by the interviewers.
Q1. What is SEO?
A1. SEO stands for Search Engine Optimization is the process to improve the traffic on your website through organic search results.
In layman language Keyword ranking improvement in search engines is counted from SEO work.
Q2. What are the Types of SEO?
A2. Basically, SEO is divided into two parts – On-Page SEO and Off-Page SEO, many of us also understand it as Link Building, but it is much more than that.
Q3. What is a Search Engine?
A3. Search engines allow the user to get relevant information from their research keywords or queries. Top search engines are Google, Yahoo, Bing, Baidu, Yandex, DuckduckGo, ASK, and AOL
Google explains the Search Engine definition as below,
“a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.”
Q4. What are the Top Search Engines?
A4. The top search engines are Google, Yahoo, Bing, Baidu, Yandex, and DuckduckGo. YouTube is also counted Search Engine for Videos.
Q5. Name the Founder(s) of Google?
A5. Larry Page and Sergey Brin founded Google in 1998 while they were doing their Ph.D. at Stanford University, California.
Q6. What is the full form of “www” in URL structure?
A6. The www stands for World Wide Web, which is a pre-fix of a URL.
Q7. What are Spiders, Robots, and Crawlers?
A7. All three are having the same meaning, they visit/crawl web pages to collect information for search engines.
Q8. From where You would Update yourself for Creating an SEO Strategy?
A8. I regularly read SEO news on Google authority sites and top webmasters sites. Some of the SEO Blogs are – Google Webmaster Central, Search Engine Land, SEO Round Table, Search Engine Journal, Moz, and Entrepreneur.
Q9. What do you mean by Cloaking?
A9. In cloaking, different content will be shown to the Search Engine and User for the same page.
Q10. What is the length of the Title Tag?
A10. The title length should be 600 pixels/ 65 characters.
Q11. What is the preferred Meta Description length?
A11. The preferred Meta Description length is 1200 pixels/165 characters.
Read more about Title and Meta Description optimization for SEO here.
Q12. What is Sandbox?
A12. It believes that Google has a filter where it placed all new websites under restriction.
Q13. What is Black Hat SEO?
A13. Violation of Google SEO guidelines usually counted as Black Hat SEO.
Q14. What are the famous Black Hat SEO techniques?
A14. Hidden text implementation on a single page, Link Farming, Gateway or Doorway Page, Cloaking, and keyword stuffing counted as various Black Hat SEO Techniques.
Q15. What is TLD (Top Level Domain)?
A15. The last segment of the domain is called TLD. Most commonly .com treated as TLD. Other country-specific TLDs are .fr, .co.uk. Organization sites use .org and Government sites use .gov.
Q16. What is SERP?
A16. SERP stands for Search Engine Result Page.
Q17. What is a PAID Search Engine Result?
A17. PPC results in Google search are called paid search engine results.
Q18. What is Heading Tags?
A18. Heading tag hierarchy from H1 tag to H6. H1 is the main heading of the page and H6 is the last (top-down) heading in any webpage. Every page should have an H1 heading tag because it counts in Google ranking factors.
Q19. What is an ALT tag?
A19. An ALT tag is also known as an Alternate Tag. Generally, used to display it as an alternate text when the source image is not available. It is used to convey the message to the user or search engine about an image if an image has a loading issue.
Read more about Image Optimization for SEO here.
Q20. What is the Full Form of URL?
A20. URL stands for Uniform Resource Locator.
Q21. What is the Meta Description tag?
A21. Meta description is an HTML tag. There should be a 165 character limit for the Meta Description tag.
Q22. What are Backlinks?
A22. The links a website got from other websites are called backlinks for the site.
Q23. What are Dofollow Links?
A23. This is a default standard hyperlink. Google passes authority (link juice) to the dofollow links from one domain to another. The HTML is the same as a standard hyperlink: this is a do-follow link
Q24. What are Nofollow links?
A24. “Nofollow” provides a way for webmasters to tell search engines “Don’t follow links on this page” or “Don’t follow this specific link.”
Q25. What is the difference between Dofollow and Nofollow links?
A.25 Link juice is not passed in Nofollow links and also there is not any (or very less) impact on Google Ranking Algorithm. Dofollow link passes link juice and has a significant impact on Google Ranking Algorithm. However, it is not straight forward as it seems, there are other factors i.e. Domain Authority, Page Authority matters.
Q26. What is LSI (Latent Semantic Indexing)?
A26. LSI is also known as Latent Semantic Indexing. It is counted as related searches for a word in a similar context. For Example – if you search “Shoes” then related searches like “sports shoes”, “leather shoes” and “running shoes” will show in the search results.
Q27. What is the meaning of Competitor Analysis?
A27. Competitor analysis is the study of all the positive SEO work of the top competitors like their keywords, page load time, content, backlinks, and more.
Q28. What is 301 Redirect?
A28. 301 redirect is a permanent redirect method from one URL to another URL.
Q29. What is the robots.txt file?
A29. Robots.txt file is uploaded on the root folder of the website/domain and when the crawler index the site, it primarily checks the robots.txt file for instructions.
Learn more about How to Optimize Robots.txt File for SEO here.
Q30. What are the top Google Search Algorithm Updates?
A30. Well, Google updates its search algorithm quite frequently and usually do not officially announce the frequent fine-tuning. However, there are a few major Google Search Algorithm Updates, as follows.
- December 2020 Core Update (December 3, 2020)
- Indexing Bug Update (September 29 & October 12, 2020)
- Google Glitch Update (August 10, 2020)
- May 2020 Core Update (May 4, 2020)
- Featured Snippet De-duping (January 22, 2020)
- January 2020 Core Update (January 13, 2020)
- BERT (Bidirectional Encoder Representations from Transformers) Update (October 25, 2019)
- Broad Core Algorithm Update (September 24, 2019)
- June 2019 Core Update & Site Diversity Update (Launch date: June 3–8, 2019)
- March 2019 Core Update (Launch date: March 12, 2019)
- Fred (Launch date: March 8, 2017)
- Possum (Launch date: September 1, 2016)
- RankBrain (Announcement date: October 26, 2015)
- Mobile-Friendly Update (Launch date: April 21, 2015)
- Pigeon (Launch date: July 24, 2014)
- Hummingbird (Launch date: August 22, 2013)
- Penguin (Launch date: April 24, 2012)
- Panda (Launch date: February 24, 2011)
Q31. List of Social Media Platforms used for SEO?
A31. There are a number of social media websites used for social sharing but below are the top sites which really affect SEO performance.
- VK, etc.
Q32. What are the Most Important Webpage sections to use your Targeting Keywords?
A32. In order to optimize the webpage as for the focused / targeting keywords, one should ensure the inclusion of keywords in the following sections…
- Meta Title
- Meta Description
- Heading Tag
- Alt Tag
Learn the Proven Ways to Target Keywords in a Post for SEO here.
Q33. What does the 301 Server Response Code signify?
A33. Moved Permanently.
Q34. If you enter ‘Help site:bloggingorbit.com’ in the Google search box, what will Google search for?
A34. It will only look for pages of bloggingorbit.com for the “help” keyword.
Q35. Are RSS/Atom feeds returned in Google’s search results?
Q36. What does the term Keyword Prominence refer to?
A36. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines.
Q37. What is the term for Optimization strategies that are in an unknown area of reputability/validity?
A37. Grey/Black hat techniques.
Q38. What does the 302 Server Response Code signify?
A38. The page has temporarily moved.
Q39. Which of the following statements about FFA pages are true?
Answer – FFA stands for Free for All links, they are also called link farms. FFA are basically webpages that allow anyone to submit his/her web site’s URL on their website for absolutely free of cost.
Q40. What is Keyword Density?
A40. It is the percentage density of a particular phrase or keyword available on a webpage compared to the total number of words on that particular page.
The formula to calculate the Keyword Density is = No. of Times Keyword Appears/Total Numbers of Words x 100.
Did you find this post on the top SEO interview questions and answers useful?
Do you have any other questions in your mind? or You might have a better explanation of any SEO interview questions mentioned above.
Do share your thoughts in the comments below, I would be happy to discuss.